Intuit®, QuickBooks® and other Intuit Inc. brands are valuable assets of the company, and are legally protected in South Africa and various jurisdictions around the world. This site provides general guidelines regarding the proper, permitted and prohibited use of Intuit’s trademarks. This site does not constitute a license, legal opinion, or legal advice, and is subject to change without notice. Marks not owned by Intuit Inc. are the property of their respective holders.
Reservation of Rights
Intuit Inc., including its subsidiaries (“Intuit”), reserves all rights with respect to its trademarks, service marks, logos, trade names, trade dress and other indicia (“Marks”). Intuit does not routinely accept or review specific requests for guidance on the use of its Marks. Any unauthorized use of any Intuit-owned Mark, or any use of a mark that is confusingly similar to, or likely to cause confusion with, an Intuit-owned Mark, would constitute infringement of Intuit’s exclusive trademark rights. This document does NOT constitute any form of license to use any Intuit-owned Mark. No Intuit employee is authorized to provide guidance on the use of Intuit-owned Marks, nor to give permission to use any Intuit-owned Mark, except by formal written license agreement published by Intuit (e.g., through one of its membership programs) or signed by an authorized director or vice president. Any promise, agreement, guidance or other representation by any Intuit employee (other than by a formal license as described herein) is invalid and cannot be relied upon. If you have questions about the laws surrounding the use of Intuit’s Marks, or any other parties’ marks, you should consult a qualified attorney. In certain instances, Intuit provides limited licenses to third parties to use specific Intuit-owned Marks in the context of formal membership programs or specific software distribution programs. If you are a member in good standing of one of Intuit’s membership programs, like the Intuit® Partner Platform or QuickBooks Business Partner Program, or if you are a licensed distributor of Intuit’s software under various specific reseller or affiliate sales programs conducted by Intuit, please see your program’s website, membership materials or distribution agreement(s) for terms and conditions related to any use of Intuit-owned Marks.
Referential Use Only
You may make purely referential use of Intuit-owned Marks as described in this section, but you should consult your own legal counsel on what does or does not constitute proper referential or nominative fair use of another company’s marks, and what may constitute an unauthorized or infringing use. When referencing Intuit-owned Marks, use of the Intuit corporate logo, product logos or box designs is NOT allowed without a written license from Intuit. Referential uses of Intuit-owned Marks must only be made in plain text.
Plain-text use of Intuit’s Marks in commercial contexts may only be made for purposes like describing basic file format or data integration compatibility (in the case of software), ability to train others on the use of Intuit products (in the case of such services) or true, factual statements as to the nature of any relationship with Intuit, where one exists. Any use of Intuit’s Marks or of statements that imply endorsement, affiliation, certification or other relationship – where none exists – are strictly prohibited. There may be situations where it would be appropriate for you to state in your marketing materials, or on packaging for your own offerings, that your product or service is “for use with” or is “designed to work with” or “compatible with” an Intuit product. Please consult a qualified attorney if you have questions about proper nominative fair use of Intuit’s Marks. Members in good standing of the Intuit Partner Platform, the QuickBooks Business Partner Program and other Intuit licensing or membership programs are bound by specific terms and conditions governing proper referential use of Intuit’s Marks. Please review your program terms and conditions for details.
Use of Intuit’s Marks within your companies’ product names, service names, company/trade names, DBA’s, domain names or other indicia is strictly prohibited.
Trademark Symbols and Legends
Referential use of Intuit’s Marks should include the proper trademark symbol(s). Registered trademarks and Registered service marks bear the “®” symbol, whereas unregistered trademarks bear a “™” symbol, and unregistered service marks bear an “SM” symbol. A current list of the proper symbol placement for some of Intuit’s most-frequently referenced Marks can be found below.
Where possible, Intuit requests that those who make reference to Intuit’s products with their associated Marks also provide a short ownership attribution statement somewhere within those materials. Any attribution should be worded generally as shown in the following example: “Intuit and QuickBooks are trademarks and service marks of Intuit Inc., registered in the South Africa and other countries.” Where an unregistered Mark is referenced, a sentence may be used which simply states that the mark is a “trademark and/or service mark of Intuit Inc.”, and which omits the registration portion of the statement.
Proper Form — Usage as Adjectives
Trademarks are adjectives, and should generally be used in connection with the generic nouns they modify. For instance, the word “software,” or similar term (i.e., “financial software”), should immediately follow the referential use of the Mark “QuickBooks” in at least the first or most prominent instance where the Mark is displayed. The generic noun — which the Mark modifies — may be omitted in successive, multiple mentions of the Mark in a single section or page of text.
Since Intuit’s Marks are adjectives, they should not be used as nouns or verbs. For example:
CORRECT: QuickBooks software’s user interface is easy to navigate.
INCORRECT: QuickBooks ‘s user interface is easy to navigate.
CORRECT: I use QuickBooks software to manage my personal finances.
INCORRECT: I ” QuickBooks ” my personal finances.
Some Commonly-Referenced Marks and Proper Symbol Placement
This list of some Intuit-owned Marks is by no means an exhaustive list, and does not in any way limit the number of Marks in which Intuit claims ownership or the scope of Intuit’s claims. This list merely provides a guide to proper symbol placement and spelling for some of Intuit’s Marks.
- Intuit® Partner Platform
- QuickBooks® Accountant
- QuickBooks® Online Essentials
- QuickBooks® Online Plus
- QuickBooks® Online Simple Start®
- QuickBooks® Premier
- QuickBooks Pro®
Third Party Trademarks
Apple, the Apple logo, iTunes, iPad, iPhone and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.
App Store is a service mark of Apple Inc.
Android is a trademark of Google Inc.
Google Play is a trademark of Google Inc.
Other Parties’ Trademarks:
Other parties’ marks are the property of their respective owners.
Subject to change without notice