QuickBooks > Articles > 5 things to consider before starting a small business

5 things to consider before starting a small business

2009-06-01

Starting a small business can be a rewarding experience, both personally and financially. While it takes a lot of hard work and can be a daunting task, once you begin to see positive results, it all becomes worthwhile. In order for a small business to become successful, certain factors must be considered. Read the points below for some advice on starting a small business.

1.    Finding financing

Finding financing for a new business is an arduous task. You are required to convince potential investors that your business idea is viable and potentially profitable. You will have to draw up an extensive business plan and cash flow projection for investors and lenders to analyse.

The process of drawing up a business plan and mapping out your company’s future will help you to decide on the direction of your business. Investors are experienced in analysing business plans and may identify areas of concern that you have not considered. Presenting your business idea to investors can help you to refine it as you interact with each person and reduce the risk of being unsuccessful.

Meeting with potential investors can be time-consuming and frustrating. However, if you believe in your business idea, have done your research and persevere, you should have no difficulty in finding investors.

2.    Identify your skills

Before starting a small business, it is advisable to identify your skills and weaknesses. While entrepreneurs often have excellent management or industry-specific skills, it is unlikely that they would specialise in all aspects of running a business. Smart businesspeople hire individuals that can compensate for their own lack of knowledge and skills.

3.    Use technology to your advantage

Starting a small business is costly and business owners should take advantage of every tool available to maximise savings. Technology, particularly the Internet, offers many cost-effective methods of providing customers with goods and services. Making your goods and services available online gives your customers the option to shop at their convenience – at any time of day or night.

Online marketing is also an excellent business tool because it is cost-effective and reaches a wide demographic. It isn’t restricted by location in the same way that physical advertising is. Internet users can be exposed to your marketing campaign from any place in the world.

Similarly, computer software, such as QuickBooks’ comprehensive business software packages, provides business owners with a cost-effective accounting solution. This useful tool can help businesspeople to monitor their finances without the need to employ a full time accountant. Small business owners can optimise savings by using accounting software instead of hiring an accountant.

4.    Take advantage of a slow economy

While a failing economy can make starting a small business difficult, it can also provide opportunities for businesspeople who know where to look. When furnishing your offices, consider purchasing equipment from businesses that are closing or downsizing. The equipment may be used, but you can upgrade once you are making a significant profit.

In a tough economy, businesses are more amenable to bartering. Exchanging your goods or services for those of your suppliers is often a cheaper option than paying using cash.

5.    Be prepared to work hard

Many people believe that starting a small business provides one with the freedom to work whatever hours suit them. However, if you want your business to succeed, these hours are often longer than normal working hours. If you have a passion for you business, you will likely not notice the long hours. The satisfaction that accompanies a profitable business makes the hard work worthwhile.

Starting a small business is easy with QuickBooks

QuickBooks offers an extensive selection of accounting and payroll software that can reduce the stress of starting a small business. By simplifying your finances, QuickBooks frees up your time to concentrate on making your new company successful.

Contact QuickBooks now for an accounting solution to help your small business to make a profit.
 

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